17 Strong® Privacy Policy
Last updated: September 28, 2026
This Privacy Policy explains how 17 Strong® (“17 Strong,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information when you visit or use www.17strong.org (the “Site”), make a purchase, use our services, or communicate with us (collectively, the “Services”). “You” and “your” means any user of the Services, including customers, website visitors, and other individuals whose information we process under this Policy.
Please read this Policy carefully. By using or accessing the Services, you acknowledge the practices described here. Where applicable law requires consent for a particular processing activity, we will request that consent separately. If you do not agree with this Policy, please do not use or access the Services.
Changes to This Privacy Policy
We may update this Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Policy on the Site, update the “Last updated” date, and take any additional steps required by applicable law.
How We Collect and Use Personal Information
The information we collect and use depends on how you interact with the Site and Services. We may use personal information to provide and administer the Services; process and fulfill orders; communicate with you; provide customer support; comply with legal obligations; enforce applicable terms and policies; protect the Services, our rights, and the rights of users and others; and maintain, secure, and improve our operations.
We collect information directly from you, automatically through your use of the Services, and from third parties such as service providers. The categories and examples below describe the information we may collect.
Information We Collect Directly from You
Information you provide may include:
• Contact details, such as your name, mailing address, telephone number, and email address.
• Order and transaction details, such as billing and shipping addresses, items purchased, order status, payment confirmation, and contact information associated with an order.
• Account information, if you create an account.
• Shopping activity, such as products you view, add to your cart, or save to a wishlist.
• Customer service communications and other information you choose to provide when contacting us.
Some features may require certain information. You may choose not to provide it, but doing so may prevent you from using those features or completing a transaction.
Information Collected Automatically and Through Cookies
We and our service providers may automatically collect information about your interactions with the Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”). Usage Data may include device and browser information, network connection information, IP address, and information about how you access and use the Site and your account.
We use Cookies to operate and improve the Site, remember preferences, support store functionality, conduct analytics, and understand how visitors use the Services. We may permit service providers or other third parties to use Cookies for analytics, personalization, or advertising, subject to applicable law.
Most browsers accept Cookies by default, but you can adjust your browser settings to remove or reject them. Blocking Cookies may affect Site features and may not prevent all disclosures to third parties. For information about cookies associated with the Shopify or Pushpay platform, consult cookie information at their websites.
Information We Obtain from Third Parties
We may receive information from vendors and service providers that support our Site and Services, including Shopify and Pushpay, payment processors, shipping and fulfillment providers, analytics providers, and communications or marketing platforms.
Payment processors may collect payment details, such as card or bank information and billing address, to process payments and support order fulfillment. When you visit the Site, interact with our emails, or engage with our Services or advertisements, we or third parties may collect information through technologies such as pixels, web beacons, software development kits, third-party libraries, and Cookies.
Information obtained from third parties is handled in accordance with this Policy. Third parties may have their own privacy practices; please review their policies where appropriate.
How We Use Personal Information
Providing products and services: to process payments, fulfill orders, send transaction and account notices, manage accounts, arrange shipping, handle returns and exchanges, and enable product reviews where available.
Marketing and communications: to send promotional messages by email, text, or postal mail and to tailor information or advertisements, where permitted by law and subject to your choices. You may opt out of promotional emails using the unsubscribe link. Even if you opt out, we may send non-promotional messages about accounts, orders, or transactions.
Security and fraud prevention: to detect, investigate, and respond to suspected fraud, illegal activity, security incidents, or misuse. If you create an account, you are responsible for keeping your login credentials secure. Contact us promptly if you believe your account has been compromised.
Customer support and improvement: to respond to questions, provide support, understand how our Services are used, and maintain and improve the Services.
How We Disclose Personal Information
We may disclose personal information to third parties for the purposes described in this Policy, including:
• Vendors and service providers that perform services for us, such as website hosting and IT support, payment processing, analytics, customer support, cloud storage, order fulfillment, shipping, and communications.
• Third parties when you direct us to disclose information, request a disclosure, or otherwise consent, such as to facilitate shipping or use of social media features.
• Business or marketing partners, where permitted by law and subject to applicable choices and rights.
• Government authorities, courts, regulators, or other parties when required by law or legal process, or when reasonably necessary to protect rights, safety, property, or the Services.
• Parties involved in an organizational transaction, such as a merger, restructuring, or insolvency proceeding, subject to applicable law.
The categories of information that may be disclosed include identifiers (such as contact and account details), commercial information (such as purchase and shopping records), and internet or other electronic network activity (such as Usage Data). Recipients may include service providers, business or marketing partners, and affiliates or related entities, as applicable.
We do not use or disclose sensitive personal information to infer characteristics about you.
Privacy Rights and Choices
Depending on where you live, you may have rights under applicable privacy laws to request access to, know about, correct, delete, or obtain a portable copy of certain personal information; to opt out of certain sale, sharing, or targeted advertising activities; to limit certain uses or disclosures of sensitive personal information; to withdraw consent where processing is based on consent; or to appeal a decision concerning a privacy request. These rights are not absolute and may be subject to exceptions under applicable law.
You may submit a request by contacting us using the information in the Contact section below. We may need to verify your identity before responding. Where permitted by law, you may use an authorized agent; we may require proof of authorization and may ask you to verify your identity directly.
We will not unlawfully discriminate against you for exercising applicable privacy rights. We will respond within the time and in the manner required by applicable law. If we deny a request, you may have the right to appeal by replying to our decision or contacting us as described in that response.
If you receive promotional emails from us, you may opt out at any time using the unsubscribe option in the message. We may continue to send service-related or transactional communications.
Global Privacy Control and Opt-Out Signals
Certain privacy laws require businesses to honor recognized opt-out preference signals, such as Global Privacy Control (GPC), in specified circumstances. Where required by applicable law, we will process a qualifying signal as a request to opt out of sale or sharing or targeted advertising for the browser or device transmitting the signal. The effect of a signal may depend on the law that applies and the context in which it is received.
User-Generated Content
The Services may allow you to post product reviews or other content in public areas. If you submit content to a public area, anyone may be able to see it. Please do not include information you wish to keep private.
We cannot control who accesses public content or how others may use information you make public. To the extent permitted by law, we are not responsible for the privacy or security of information you choose to disclose publicly or for the use or misuse of that information by others.
Third-Party Websites and Links
The Site may contain links to websites or platforms operated by third parties. If you visit a site we do not control, review its privacy, security, and other policies. We are not responsible for the privacy or security practices, content, or accuracy of third-party sites. A link on our Site does not necessarily imply endorsement of the site or its operator.
Children’s Privacy
The Services are not directed to children, and we do not knowingly collect personal information from children in a manner prohibited by applicable law. If you are a parent or guardian and believe a child has provided us with personal information, contact us using the details below, and we will take steps to review the request and, where appropriate, delete the information.
As of the effective date of this Policy, we do not have actual knowledge that we sell or share (as those terms are defined by applicable law) personal information of individuals under 16 years of age.
Data Security and Retention
We use reasonable measures designed to protect personal information. However, no security measure is perfect, and we cannot guarantee absolute security. Information sent to us may not be secure while in transit; please avoid sending sensitive or confidential information through unsecured channels.
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including maintaining accounts, providing Services, completing transactions, complying with legal obligations, resolving disputes, and enforcing agreements and policies.
Complaints
If you have a concern or complaint about our privacy practices, please get in touch with us using the details below. We will review and respond to your concern. Depending on where you live, you may also have the right to contact your local or state privacy or data protection regulator.
Contact
If you have questions about this Policy or our privacy practices, or would like to exercise a privacy right, contact us:
17 Strong®
Email: info@17strong.org
Mail: PO Box 1712, Pismo Beach, CA 93448-1712
